Jamie Dornan is star of Hogan's new SS14 campaign

• Star of 50 Shades of Grey is face of Italian brand's latest campaign
• Wears black suit as well as casual wear as he poses in Venice
• Brand chose him for 'intense charisma'
• Poppy and Cara Delevingne are previous faces

By Bianca London

PUBLISHED: 07:21 EST, 24 January 2014 | UPDATED: 17:26 EST, 24 January 2014

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Jamie Dornan fought off tough competition to land the coveted role of billionaire bondage fanatic Christian Grey in E.L. James' Fifty Shades Of Grey movie and judging by his latest modelling shots, it's clear to see why he was chosen.

The Northern Irish actor has been unveiled as the new face of Hogan's SS14 campaign in all his chiselled glory.

Shot by photographer Alasdair McLellan, the campaign features the 31-year-old posing against the romantic backdrop of Venice, Italy.

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Fifty Shades Of...Black? Jamie Dornan dons a sharp suit as the new face of Italian brand Hogan's SS14 campaign

In teaser video, Dornan plays a game of hide-and-seek with model Constance Jablonski around the romantic city.

Speaking about the Hollywood heartthrob's efforts, a spokesperson for the brand said: 'Dornan's intense charisma gives all the shots a modern sophistication that perfectly translates into Hogan's unique contemporary lifestyle.'

Dornan said of his latest modelling gig: 'Hogan is a cool contemporary Italian brand. Certain brands sort of stand out, Hogan is one of those.'

Working the camera: Hogan chose Dornan, who is currently filming his part as Christian Grey in the Fifty Shades Of Grey movie, for his 'intense charisma'

Anastasia Steele, who? The 31-year-old Northern Irish actor poses with a model Constance Jablonski on set in Venice

Dornan follows in the footsteps of Cara and Poppy Delevingne and Georgia May Jagger, who have all modelled for the brand.

The new father, who welcomed a son into the world in November 2013, is no stranger to high-fashion campaigns.

He has modelled for Calvin Klein - alongside Kate Moss and Eva Mendes - as well as for Dior, Aquascutum and Armani.

Hot! Jamie Dornan is the new face of Hogan

Casual cool: Dornan rocks a more casual look as he poses for the brand, which has previously been fronted by the Delevingne sisters

On set: Jamie Dornan and Dakota Johnson film the scene where their characters Christian Grey and Anastasia Steele meet for the first time

Behind the scenes with Jamie Dornan on set for Hogan

The real Miss Steele: Jamie Dornan and English actress and singer-songwriter Amelia Warner, pictured left, married in April 2013 and had a son in November and, right, posing with Kate Moss for Calvin Klein

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Source: http://www.dailymail.co.uk/femail/article-2545169/Fifty-Shades-sexy-Jamie-Dornan-star-Hogans-romantic-new-SS14-campaign.html